Toronto Teen Artist, Langston Francis, Premieres "Fall From Grace" Video
Announces Partnership with Roots for Global #SweatStyle Campaign
The brooding and intimate video, directed by Adrian Bellaire and produced by Popp Rok (Director X’s Production Company), was shot on a vintage Blox 16mm camera, chronicling a group of friends who escape the city for an adventure. “Fall from Grace” is a visual and sonic continuation of Langston’s debut single “FCKD IT UP,” which was released in November of last year and charted at #9 on the NACC Hip Hop Charts. “Fall from Grace” is co-written by Langston Francis and produced by Pops (Kendrick Lamar, Schoolboy Q) and Mikhail (Drake, Lil Wayne).
Alongside of dropping two new singles, last month, Langston was announced as the first artist to join Roots’ 2018 #SweatStyle advertising campaign. The annual global initiative, launching later this year, celebrates the best and brightest emerging artists in Canada by featuring them in advertising campaigns in Canada, United States, and Taiwan. Langston joins a list of notable artists that have previously been featured in the campaign including - Daniel Caesar, Jessie Reyez, and Ruth B.
Langston grew up in Toronto’s Kensington Market, surrounded by hip hop, electronica and jazz music, alongside of vintage boutiques and art spaces – all influences that have helped shape him into being a multifaceted creator (songwriter, multi-instrumentalist, photographer). Langston is set to perform in Toronto including at Paradigm Talent Agency and Embrace Presents’s CMW showcase onat Velvet Underground.
“By not following any kind of plan,” says Langston, “I let my instincts help me say what I want to say without thinking about what’s out there or any category my music is supposed to be in.”