Tuesday, September 22, 2015
CARMEX Lips Campaign
CARMA LABORATORIES, INC. ANNOUNCES
LAUNCH OF MYCARMEX.COM “STRAIGHT FROM YOUR LIPS” CAMPAIGN
Franklin, WI – – Carma Laboratories, Inc., the manufacturer of Carmex® lip balms and Carmex® Cold Sore Treatment
products, is pleased to announce the launch of theMyCarmex.com “Straight From Your Lips” campaign. The campaign’s objective is to introduce the new MyCarmex.com “Reviews” feature which gives consumers the ability to leave product reviews in exchange for a chance to win Carmex® products, cash prizes, and branded merchandise.
Consumers Trust Consumers
A 2012 Nielsen study1, revealed that 92% of consumers trust word-of-mouth testimonials or product recommendations above all other sources of product information. By offering this new feature, consumers will be able to write about their experience with Carmex® products and the company hopes that reviews will help future consumers choose the product that’s right for them.
The Carmex “Straight From Your Lips” campaign launched on September 1 to promote the importance of consumer reviews. From September 1 - , each time a consumer writes a product review they will be entered for a chance to win weekly prizes of either a $100 gift card to a popular retailer, or cool Carmex® gear. Six winners will be randomly selected each week.2 This exciting promotion is available by visiting www.mycarmex.com/straight-
While the current campaign will end after six weeks, the reviews feature will remain permanently on the product pages so that loyal Carmex users and new visitors to the site will always have an opportunity to leave product reviews.
Additionally, the site will offer a variety of coupons and offers throughout the year. Current offers of $.25 - $3.00 off a range of Carmex® products are available, and users can access printable coupons by visiting www.mycarmex.com/special-
offers. Users can also sign up for theCarmex® Newsletter to receive email updates on these special offers.
“Our goal for the MyCarmex.com ‘Straight From Your Lips’ campaign and 'Reviews’ feature is to convey to our consumers that their opinions are extremely valuable to us,” stated Jona Mancuso, Marketing Director for the Carmex® brand. “We want to make it easy for them to share their thoughts and product experiences with us, and we hope that the newly redesigned MyCarmex.comwebsite will serve as a useful tool for consumers looking to learn more about the products.”
With this new campaign, Carmex® consumers really have the power to have their opinions heard.For more information on the MyCarmex.com “Straight from Your Lips” campaign or an interview with a company representative, please visit www.mycarmex.com.
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About Carmex® and Carma Laboratories, Inc.:
For more than 79 years, Franklin, Wisconsin-based Carma Laboratories, Inc., has manufactured Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® lip balm. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas and soothing skin care products. The carefully crafted lip balm has been #1 pharmacist-recommended for 17 years in a row.3 For more information, visit www.mycarmex.com.
1Press Room. Nielsen: Global Consumers' Trust in 'Earned' Advertising Grows in Importance. (4 Oct. 2012)
2 See full terms and conditions at https://www.mycarmex.com/
3 Pharmacy Times: Survey of Pharmacists’ OTC Recommendations (1999-201